With the help of an incredible styling and photography team, I had the privilege of leading the visual direction for Community Bible Church’s 2025 Women’s Conference, which carried the theme Rooted to Flourish, inspired by Psalm 1:1–6. The heart of the design came from using floral imagery as a symbol of spiritual growth and flourishing.

The artwork drew from macro shots of floral arrangements, blending vibrant botanical imagery with sophisticated typography and a warm pastel palette. The result was a cohesive brand that reflected grace, elegance, and peace across every touchpoint, including promotional artwork, a merchandise line, lanyards and badges, vinyl designs for photo ops, production LEDs and graphics, and many other assets that helped create a unified and meaningful experience for the women of CBC.