In 2019, during my internship with Mary Kay, I had the unique opportunity to design the branding and visual identity for the 2019 Future Focus Summit. This global conference brought together leaders from across Mary Kay to “share, collaborate, and spark the momentum that will create an unprecedented future.”

The visual language of the Future Focus logo was built around balance, with the company’s rich history overlapping with the possibilities of what’s ahead. Its dynamic lines became a signature element, carried throughout the event on signage, name tags, notebooks, and other touchpoints, creating a cohesive and memorable experience.